How Alt_Coliving doubled Instagram engagement in 3 months

The challenge

Alt_Coliving needed more visibility and engagement across its two properties in Chiang Mai. The in-house team was active on social media but had no structure, strategy or way to measure impact. There was no content plan, no posting rhythm and no performance analysis.

Our approach

We started by building a content system from scratch:

• A multi-category strategy: city tips, community stories, entertainment, promotions and brand education.
• Together with a freelance trainer, we coached a 2-person in-house team to record, edit (CapCut) and design posts (Canva).
• A monthly content meeting to build the content plan.
• A story calendar, reaching daily story publishing.
• Metricool and Instagram Insights to analyze results every month and adapt.

Results

Instagram engagement

• Average engagement rate across all content: 2.8%, above the industry benchmark of 1.5%.
• Carousel posts reached 3.2% engagement, and Reels up to 3.7%.
• The best-performing organic reel reached 9.6% engagement with no paid boost.

Content output

• From 4 to 5 posts a month to a consistent 3 to 4 posts a week.
• Daily stories with community-focused content.
• An internal idea bank and post library the team can work from on its own.

Website impact

• Instagram traffic to the website grew +300% in 3 months.
• Organic social became a consistent, measurable source of visibility and trust.